I sold local advertising for seven years. Now I buy it, for you.
Seven years at Comcast Advertising on the seller's side of the table taught me how media gets priced, packaged, and sold to local businesses, and where budgets leak. Now I sit on your side. I run your advertising, negotiate your media, and build your growth strategy for the age of AI.
The problem
If you're buying your own advertising, you're paying the insider tax.
Local businesses that buy media direct pay rates and accept packages that an insider wouldn't. Not because anyone's cheating, but because the person across the table does this every day, and you do it once a year. I did this every day, for seven years. That's the gap I close.
Services
What I do
Local Marketing + AI Audit
$950, one-timeA straight answer on where your marketing money is going. I review your ad spend, channels, website, Google presence, reviews, and creative, then hand you a written plan: what to cut, what to keep, what to run next, and which AI tools should be doing the busywork. Yours to execute with anyone, including yourself.
Advertising Management
from $1,500/moI become your agency of record: media strategy, buying, and negotiation, campaign direction, and a monthly plain-English report on what your spend returned. Growth strategy is included; it's the reason the media works. Where creative is needed, I connect you with trusted local production vendors. You own the content and the relationship, and I make sure it runs in the right places.
Limited to a handful of clients: you get me, not a junior account team.
AI Operations
monthlyAI, put to work on the part of your business nobody talks about: your data and your processes. I set up AI to digest what your business already produces (sales numbers, campaign results, reviews, customer questions) and to streamline the busywork that eats your week. Then I train you and your team to run it.
You bring the AI tool of your choice, or keep the one you already pay for; the subscription and usage costs are yours and stay yours. The setup, the workflows, and the training are what I provide. Month to month.
Track record
Why me
- Seven years at Comcast Advertising building campaigns for local and regional businesses; closed advertising programs up to $360K.
- Managed a $1M+ annual client portfolio.
- Put AI-generated video creative to work in real local ad campaigns, years before "AI marketing" was a pitch.
- Sacramento local. I show up in person when it matters.
Getting started
How it works
- Book 30 minutes. Grab a time on my calendar, or email me what you sell and roughly what you spend on marketing.
- We talk. If I can't help, I'll say so and point you somewhere useful.
- Start with the audit. $950, one to two weeks, written plan in hand. Most clients start here; some hand me the keys after.