I sold local advertising for seven years. Now I buy it, for you.
Seven years on the seller's side of the table taught me how media gets priced, packaged, and sold to local businesses, and where budgets leak. Now I sit on your side: I plan, negotiate, and manage your media buys, and I know what the inventory is actually worth.
The problem
If you're buying your own advertising, you're paying the outsider tax.
Local businesses that buy media direct pay rates and accept packages that an insider wouldn't. Not because anyone's cheating, but because the person across the table does this every day, and you do it once a year. I did this every day, for seven years. That's the gap I close.
Services
What I do
Media Buying & Negotiation
standard agency commissionI become your agency of record. I plan your media strategy, negotiate the rates and packages, book the buys, and manage the campaigns. Seven years of pricing and packaging this inventory means I know what it's actually worth, and I put that knowledge on your side of the table.
Selling media taught me more than rates. I watched every category in this market advertise for seven years, so I know how to assess where yours is heading, which strategy fits, and how to diversify your mix so you stay competitive.
Compensated the way agencies have been for a century: a standard agency commission on the media, not a monthly retainer. I'll walk you through exactly how it works on our call. You get me, not a junior account team.
Marketing Audit
freeA straight answer on where your marketing money is going. I review your ad spend, channels, website, Google presence, and reviews, then hand you a written plan: what to cut, what to keep, what to run next. Yours to execute with anyone, including yourself.
No charge, no strings. It's how most clients start.
Reporting & Analytics
based on needsFor clients who want more than the buy: plain-English monthly reporting, campaign analytics, and regular strategy reviews, so you always know what your spend returned and what happens next.
Optional, month to month. We scope it together on a call.
Industries
Millions of dollars in media, across the industries that run this region
Seven years of building campaigns means I've managed media buys and strategies for:
- Home services. HVAC, roofing, and the trades. Seasonal categories where the winners plan their media before the season, not during it.
- Medical and dental. High-trust, five-figure procedures where reputation and reach have to work together.
- Retail. Local stores going head to head with national chains that bring professional agencies to every buy.
- Non-profits. Recruitment and fundraising treated like the marketing problems they are, including the nonprofit rates most organizations never know to ask for.
Track record
Why me
- Seven years at Comcast Advertising building campaigns for local and regional businesses. Managed millions in ad revenue across my career.
- Built my own business from the ground up. I know what marketing dollars feel like when they're yours.
- Sacramento local. I live here, and I show up in person.
Getting started
How it works
- Book 30 minutes. Grab a time on my calendar, or email me what you sell and roughly what you spend on marketing.
- We talk. If I can't help, I'll say so and point you somewhere useful.
- Start with the free audit. One to two weeks, written plan in hand, no charge. Most clients start here; some hand me the keys after.